![]() For example, clothing and accessory brands have now been using hashtag campaigns to feature their clients wearing their products. In fact, one very common use for hashtag campaigns is for testimonials and social proof. They are most commonly used to spread awareness, introduce a new product, or interact with customers. Hashtag campaigns are used by companies, organizations, events managers, brands, and individuals alike. The latest strategy in marketing is using hashtag campaigns to generate traffic and increase engagement. At this point, we’re all familiar with the # symbol. Hashtags have long been used to collect and group up similar content. The benefits of displaying this kind of user-generated content are endless. They share those pilots’ photos directly on their website using Spotlight, adding instant social proof to an already popular brand. By introducing a hashtag campaign, #tecnam, their social media team benefitted from over 40,000 user-generated Instagram posts. Whenever someone flies in one of their planes, they want to share their experience on Instagram. Tecnam builds planes that are used by pilots all around the world. ![]() ![]() Instagram is a great way to boost your marketing and with Spotlight, you can now take your social media marketing strategy to a new level by adding an Instagram hashtag feed to WordPress.Īs Instagram gains popularity among the world’s largest brands, we’ve seen a rise in hashtag campaigns all over our Instagram feeds. ![]()
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